Large format printing produces bold graphics that grab attention and make a powerful impression. It’s ideal for high-visibility applications like billboards, outdoor signage, and trade show displays, but it can also be used in interior spaces to boost retail displays or create branded event graphics.
From oversized panoramas to intricate portraits, large format prints offer versatility for wall art of all kinds. They’re the perfect choice for displaying detailed blueprints, computer-generated graphs, and other marketing materials that would otherwise be difficult to reproduce on smaller canvases. They can even be utilized in architectural and engineering sectors to create stunning prints of intricate designs and plans, making them an essential tool for promoting products and services.
In retail environments, large format print advertising and merchandising are essential tools for engaging customers and driving sales. Branding, promotional messaging, and seasonal themes are commonly used elements in point-of-purchase (POP) displays, window clings, display units, wall murals, and other marketing materials that are designed to attract shoppers’ eyes, communicate product information, and support branding initiatives.
The large size of large format prints makes them ideal for attracting and engaging audiences, particularly in busy environments like streets and shopping centers. Bold fonts and vivid colors are key to grabbing attention and drawing people in, while optimal design layouts ensure the message is readable from a distance.
In addition to enhancing retail and events, large format prints are often used for wayfinding signage in large facilities like airports, malls, and hospitals, where visitors may be unfamiliar with the layout. These eye-catching signs help visitors navigate complex spaces and find their way, increasing productivity and ensuring that all members of the audience are able to get the information they need.
With endless customization and printing options, businesses can choose materials, finishes, colors, and designs to create impactful promotional and event materials that align with their brand aesthetic and specific needs. Additionally, advances in printing technology have reduced production times, allowing for rapid turnaround for projects with tight deadlines.
Murphy Printing, a leading digital solutions provider, partnered with Phase 3 to deliver a show-stopping experience for their annual conference attendees. The project included consultation, fabrication, and installation of a series of branded signage elements throughout the Hilton Atlanta Downtown, including lobby banners, elevator graphics, stage backdrops, and step-and-repeats. The project incorporated scenic backdrops and decorative elements to transform the hotel into an immersive destination that captured the theme of #EverydayExploring and created a memorable brand immersion for conference attendees.
Large format printing can be a cost-effective tool for boosting brand visibility and creating captivating visuals. However, it’s important to consider shipping costs when sourcing these types of prints. Proper packaging is essential to protect the prints from damage and ensure they arrive at their destination intact, while insurance options are also recommended for valuable pieces to provide peace of mind in case of unforeseen mishaps during transit. Additionally, it’s essential to use an experienced partner to manage these large-scale printing projects to ensure that they’re produced accurately and efficiently.